Best Rank Trackers

Run by the people at PRT (ProRankTracker), but made much simpler. There’s not much else to say about it — if you’re on a serious budget, this might be the tool to try first, but for serious operators, it’s not worth considering. This review is part of a buyers guide For the full experience, view the rest of the rank tracker reviews. Pros  Very affordable Cons...

Next up is the tool with probably the best domain name in the niche. It’s interesting to note that I was shown a site stripe banner for 40% off due to “covid” that expired today — except I saw it every day for weeks. Feels a little fishy. For the most part the product is … fine. Some of the visualizations leave me scratching my head: Above each of the reports is a filter bar which allows you to filter based on a bunch of different things....

There are five key metrics displayed on the dashboard:  Positive impact (keywords that entered first page)  Negative impact (keywords that left first page)  Keywords Down Keywords Up Stable keywords  In terms of filtering capabilities, you can filter by:  Value (top 10, top 20, top 50, etc)  Change (gone up, gone down, no change)  Snippet (SERP features)  You can tag keywords, but there is no way to save a filter or keyword set for applying across the metrics....

SE Ranking, despite its name, is more of a suite of SEO and digital marketing tools. In addition to rank tracking, you’ve got:  On-page audits Backlink checking Page change detection Keyword suggestion A marketing plan tool PPC & Competitor research Social Media tools Despite having all of these features, the product doesn’t feel cramped or cluttered. SE Ranking takes a project based approach, which feels intuitive and logical, and better than some of the others that use a URL based approach....

I view SEMrush similarly to Ahrefs — both are excellent tools in their own right, but aren’t built for the specific use cases that I need for rank tracking. Specific to rank tracking, if you have to choose one or the other, I think SEMrush is the better tool. You have significantly more grouping, tagging, and filtering capabilities. I also tend to use SEMrush for keyword research a lot more than I use Ahrefs....

seoClarity is an entire suite of tools used by many of my agency contacts. After the first version of this rank tracking buyers guide went up, they reached out and gave me a trial account that included their rank intelligence tool. From the training videos, it seems like the tool is not really meant to be used in isolation, with several of the other tools feeding into and surfacing data and insights from it — but this is just my suspicion — I didn’t test the full suite....

Stat is now part of the Moz family of products — which is interesting. If you’ve seen my review of Moz you’ll know that I don’t really consider it a serious SEO tool for serious SEOs, and my opinion of Stat couldn’t be more the opposite. Stat is an overwhelmingly powerful serp tracker. I had the pleasure of doing a deep-dive demo with them and I can’t even remember how many times I said “whoa”....

Unamo offers a suite of tools for digital marketers. At the time of writing there are 3 such tools: Unamo SEO, Unamo Social Media, and Unamo Image Monitoring. I spent a couple of weeks using the trial for Unamo SEO, and here are my thoughts. Pros Well designed Serp screenshots are great  Serp feature tracking is great  Mapping keywords to landing pages is awesome Easy to cancel and delete account  Cons...

Wincher appears to be a fairly new tool by a team based in Stockholm, Sweden. I signed up for the 14 day free trial. It was very fast, and accurate — surprisingly fast to pull in the initial results. The onboarding experience is fairly good, and completing all steps earned me a 90% discount on my first month of service. The annotations feature is solid, and worth using. Notifications and reporting seem fine, too....