This is the recording of a talk I gave at the DMO Virtual Summit Series 2020.
Note that the introduction (first 15 seconds or so) is choppy, but it gets better once it flips over to my presentation.
I think it serves as a very good overview of the concepts that I share here.
The full talk title was: Stop Being a Dumb Marketer (Principles, Strategies, and Tactics).
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I'm a developer, marketer, and writer based in Appleton, Wisconsin.