From time to time I go a bit above and beyond on certain things and create much more than a blog post. This page contains a list of those items.
Spaced Repetition is a method of study that allows for accurate recall of information. This project contains a thorough writeup of the concept and a 5 part video course.
In 2020 I gave an extended talk about effective principles, strategies, and tactics that I relied upon when optimizing websites and internet marketing campaigns. This project contains the full video of the presentation and the transcript.
The Marketing Patterns project is a library of “ready to use” growth templates. These are tactics, and strategies with examples, of things that I personally used on successful marketing campaigns.
Conversion Gold was a popular newsletter that covered fundamental theories and beliefs about websites and marketing philosophies. This project contains the archives of every issue.
In 2020 I undertook a massive survey of a few dozen of the most popular rank tracking services. This piece was the first “tactical review” I did, which includes a bunch of strategy and methodology in the introduction writeup, along with individual reviews of every service tested.