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Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.
Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.
Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).
Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.
Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.
Referral programs take your best customers and turn them into salespeople.
Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.