Hi, I'm Terry

I'm a marketer, developer, and dad. This site is my personal blog, which includes an assortment of topics: tech, design, marketing, and more.

Most Popular: Marketing Patterns Conversion Gold


Focusmate Review

Focusmate is a virtual co-working service that helps you stay focused and productive when working remotely.

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Build Hype by Creating Meta Content

Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.

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Repurpose and Recycle Content for Social Media

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

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How to Do Swag Giveaways to Grow Your Business

Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

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Monitor Your Social Media Mentions with Social Listening

Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.

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How to Use Google Ads to Buy Data from Google

Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

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How to Build a Q&A Library for SEO Growth

Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.

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How to do a Lifetime Deal on Your Product

Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.

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Real Money Referral Program Best Practices

Referral programs take your best customers and turn them into salespeople.

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How to Build a Monthly Newsletter That Converts

Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.