Hi, I'm Terry

I'm a marketer, developer, and dad. This site is my personal blog, which includes an assortment of topics: tech, design, marketing, and more.

Most Popular: Marketing Patterns Conversion Gold

Drop your email below and we can stay connected. I'll send you new posts, maybe once a month.

    focusmate

    Focusmate Review

    Focusmate is a virtual co-working service that helps you stay focused and productive when working remotely.

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    Build Hype by Creating Meta Content

    Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.

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    Repurpose and Recycle Content for Social Media

    Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

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    How to Do Swag Giveaways to Grow Your Business

    Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

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    Monitor Your Social Media Mentions with Social Listening

    Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.

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    How to Use Google Ads to Buy Data from Google

    Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

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    How to Build a Q&A Library for SEO Growth

    Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.

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    How to do a Lifetime Deal on Your Product

    Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.

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    Real Money Referral Program Best Practices

    Referral programs take your best customers and turn them into salespeople.

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    How to Build a Monthly Newsletter That Converts

    Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.