Hi, I'm Terry

I'm a marketer, developer, and dad. This site is my personal blog, which includes an assortment of topics: tech, design, marketing, and more.

Most Popular: Marketing Patterns Conversion Gold

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API Marketing: How to Integrate Into an Ecosystem

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

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How to Get Your Product Listed as a Perk

Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.

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SaaS Lead Gen: How to Co-host a Webinar

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

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SaaS Marketing with BuiltWith: Technology Profiling for Prospects

Get a list of websites that use a specific product or technology and put your product in front of them. 

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Get Your Product Included on “Best” Lists

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

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How to Run RLSAs and Target Broad Queries

RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.

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Beat Your Competitors With Comparison Content

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

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Steal Competitors Customers With Cancel Jacking

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.

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Cashing in on Bias

Building and borrowing bias are powerful ways to generate sales and keep customers.


How to Stop Being a Dumb Marketer

This is the recording of a talk I gave at the DMO Virtual Summit Series 2020.