Hi, I'm Terry

I'm a marketer, developer, and dad. This site is my personal blog, which includes an assortment of topics: tech, design, marketing, and more.

Most Popular: Marketing Patterns Conversion Gold

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Mobile First, Mobile Forever

Mobile is eating the world. We’ve all been told the importance of having a mobile-friendly website, but yet, most mockups are still delivered rendered for desktop.

part 5

Introduction to Anki

Anki is the best app for digital spaced repetition -- and this video is a tutorial for newcomers.

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A Picture is Worth a Thousand Sales

The first thing that most users see on any product page is the product images section. I’ll go so far as to say that product images are the second most important element on any product page, ranking just after the add-to-cart button.

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Listen to Your Users

The sum of my conversion optimization (and website) experience says the sites that convert the best are those that most closely match the users expectations.

part 4

A System for Collecting Information

My personal system for collecting, curating, and injecting information into my spaced repetition practice.


Interview with Peep Laja

A brief interview with veteran conversion rate optimization expert and founder of CXL Peep Laja.

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The Homepage is Where the Heart Is

Many marketers end up building several websites over their careers, with some running into the dozens of completed projects. I built a few dozen myself before I started thinking critically about what each page stands for.


Interview with Jon Henshaw

A brief interview with veteran digital marketer and Coywolf founder Jon Henshaw.

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Checkout Fever

Optimizing a checkout page is the final test. This is how I think about checkouts, and how I approach typical optimization projects.

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Size, Color, Location

If you distill it down to the most fundamental level, websites are made up of words and images. Some of those words and images are more important than others. Some are meant to be read before others, and some are meant to be clicked on or replaced with text of your own.