Narrative Marketing

I’ve always been a storyteller. If I find a new product that I like, I’ll weave the origin story, enumerate the benefits, and give the hard sell to everyone I know. I’ve always been this way — I don’t know if that’s something I learned along the way or something I was born with. I guess then that it’s logical that I became a marketer. As a marketer, I get to discover the story behind products and relay it to people who want to hear it....

January 18, 2018 · 3 min · 446 words