Launch Ridiculous Products for Digital PR and Links
Launch products optimized for digital PR to get buzz and links to your site.
How to Test Audience Interests with Facebook Ads
Find valuable users quickly through Facebook Ads by using interest-based audience tests.
How to Leverage Your Data for Marketing and Linkbuilding
Collect and leverage in-house data to improve your product and your marketing.
Build Hype by Creating Meta Content
Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.
Repurpose and Recycle Content for Social Media
Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.
How to Do Swag Giveaways to Grow Your Business
Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).
Monitor Your Social Media Mentions with Social Listening
Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.
How to Use Google Ads to Buy Data from Google
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
How to Build a Q&A Library for SEO Growth
Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.
How to do a Lifetime Deal on Your Product
Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.
Real Money Referral Program Best Practices
Referral programs take your best customers and turn them into salespeople.
How to Build a Monthly Newsletter That Converts
Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.
API Marketing: How to Integrate Into an Ecosystem
Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.
How to Get Your Product Listed as a Perk
Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.
SaaS Lead Gen: How to Co-host a Webinar
Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.
SaaS Marketing with BuiltWith: Technology Profiling for Prospects
Get a list of websites that use a specific product or technology and put your product in front of them.
Get Your Product Included on “Best” Lists
Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.
How to Run RLSAs and Target Broad Queries
RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.
Beat Your Competitors With Comparison Content
Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.
Steal Competitors Customers With Cancel Jacking
Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.