Marketing Patterns

How much easier would marketing be if you didn’t have to come up with campaign ideas from scratch every time?

Marketing is a series of persistent problems — and there are dozens of effective ways of solving them.

You can think of marketing patterns as templates for growth.

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Launch Ridiculous Products for Digital PR and Links

Launch products optimized for digital PR to get buzz and links to your site.

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How to Test Audience Interests with Facebook Ads

Find valuable users quickly through Facebook Ads by using interest-based audience tests.

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How to Leverage Your Data for Marketing and Linkbuilding

Collect and leverage in-house data to improve your product and your marketing.

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Build Hype by Creating Meta Content

Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.

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Repurpose and Recycle Content for Social Media

Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.

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How to Do Swag Giveaways to Grow Your Business

Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).

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Monitor Your Social Media Mentions with Social Listening

Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.

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How to Use Google Ads to Buy Data from Google

Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.

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How to Build a Q&A Library for SEO Growth

Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.

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How to do a Lifetime Deal on Your Product

Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.

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Real Money Referral Program Best Practices

Referral programs take your best customers and turn them into salespeople.

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How to Build a Monthly Newsletter That Converts

Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.

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API Marketing: How to Integrate Into an Ecosystem

Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.

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How to Get Your Product Listed as a Perk

Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.

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SaaS Lead Gen: How to Co-host a Webinar

Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.

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SaaS Marketing with BuiltWith: Technology Profiling for Prospects

Get a list of websites that use a specific product or technology and put your product in front of them. 

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Get Your Product Included on “Best” Lists

Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.

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How to Run RLSAs and Target Broad Queries

RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.

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Beat Your Competitors With Comparison Content

Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.

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Steal Competitors Customers With Cancel Jacking

Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.