Launch products optimized for digital PR to get buzz and links to your site.
Find valuable users quickly through Facebook Ads by using interest-based audience tests.
Collect and leverage in-house data to improve your product and your marketing.
Meta content can build hype for upcoming releases, underscore quality claims, and provide a narrative to products and brands.
Get better at promoting existing assets instead of becoming addicted to creating new ones. Repurposing creates many small assets from a larger piece, and recycling creates something new from many existing assets.
Giving away branded promotional merchandise is a great way to upgrade your customer <--> brand relationship (and get referral sales).
Use automated tools to monitor social media for brand mentions and specific keywords. Respond and convert.
Google has become stingy with their keyword data -- unless you pay them for it. Use Google Ads to get data on search queries and unlock opportunities.
Answering questions for your target audience builds credibility. Q&A content has several viable distribution channels, which can help drive traffic and sales.
Running a large discount or lifetime deal allows you to drive significant amounts of users (and revenue), which can later be upsold for revenue expansion or leveraged for network effects.
Referral programs take your best customers and turn them into salespeople.
Monthly newsletters can connect with existing customers, attract new customers, and enhance your brand's perception.
Becoming part of an ecosystem is a great way to find distribution and out-compete your competition by being easier to find and implement.
Many training programs and communities offer membership perks, which include discounts and trials of tools and services. Become one and get users and sales.
Partnering to share an audience and knowledge at the same time. Great for sales, great for list building.
Get a list of websites that use a specific product or technology and put your product in front of them.
Many customers consult ranked lists of products during the purchasing process. Getting placement on these can drive significant sales.
RLSAs allow you to bid on broad keywords but only for a specific audience that’s already familiar with your brand, therefore increasing the likelihood of a conversion outcome.
Prospective customers often compare products before they make a purchase. Use this pattern to get in front of them during this crucial phase and remind them why your product is superior.
Cancel jacking is when you target competitor customers who are trying to find information about cancelling their accounts.